Skills:

Industrial Design

User Research

Physical Prototyping

Sewing

Team:

Individual project


Instructor:

Tom Bonamici

Fall 2016

 

 

STORM-FIT TECH PONCHO


A Modern Redesign to a Classic Silhouette.

STORM-FIT TECH PONCHO

A Modern Redesign to a Classic Silhouette.

Storm-FIT Tech Poncho is a breathable, durable, water-resistant 2-ply hardshell poncho that repels rain, wind and snow. It features adjustable button snap fasteners along the outer hem for easy accessibility, an adjustable drawstring hood and only weights 5.5 oz. (161 gms). Stylish enough to look good off the trail, rugged enough to protect against mother nature, and big enough to fit a backpack underneath. A technical, yet modern approach to a classic silhouette makes this poncho the perfect companion to the modern outdoor enthusiast. 

Storm-FIT Tech Poncho is a reimagined modern take that doesn't take away from any functionality from it's predecessor. The material used is a breathable, durable, water-resistant 2-ply hardshell that repels rain, wind and snow.

This poncho features adjustable button snaps along the outer hem for easy accessibility, an adjustable drawstring hood and only weights 5.5 oz. (161 gms). Stylish enough to look good off the trail, rugged enough to protect against mother nature, and big enough to fit a backpack underneath. A technical, yet modern approach to a classic silhouette makes this poncho the perfect companion to the modern outdoor enthusiast. 

Challenge

Challenge &

Challenge &

Goal

Goal

Goal

Potential users shy away from the benefits of wearing a poncho because it's negative reputation as being "untrendy". This project is meant to look at opportunities to improve how we can reinvent the poncho into a more empowering product. 

To redesign a poncho and identify a market opportunity that empowers the user while putting their needs for weather protection at it's center. 

To redesign a poncho and identify a market opportunity that empowers the user while putting their needs for weather protection at it's center. 

User Persona

user-research-nolan-cropped
product-laydown

After doing research for this project I created a persona from an archetype target user found quite often in the outdoors and the Pacific Northwest.

Nolan is a free spirit in his early 20's and his goals are to have gear that can keep up with alongside him while exploring outdoors. He is looking for something lightweight, durable and fashionably modern. 

Product Research

Observing the history of ponchos opened my eyes to a vast array of outerwear protection throughout the century. Here is a sample of the inspiration board displaying the range of ponchos from primitive Inuit seal skins to high-end fashion capes.

Collective research was gathered to determine direct and indirect competitors and other useful insights for narrowing down what features my target audience needed and desired in a poncho for the outdoors.

inspiration
analogous_trees-afb6b74a8dc302e576a0bb493b15cfd7

During product research and observing the product landscape on the market, I wanted the user to stand out by blending in. So naturally, having a product that directly reflected the users surroundings when wearing it felt the most fitting in terms of color scheme for the poncho. I kept this fall color palette in mind throughout the project. 

 

 


Ideation 

ideation-sketching

While brainstorming many different shapes and features of ponchos, I knew I wanted something modern in terms of looks but functional by design. A more form fitting silhouette would trim off material and provide a modern look right off the bat. Through drawings, I was able to conceptualize details that would be later included in the final design.


Development Process

poncho-quick-concept
side-poncho

During initial sketching, I dove right into prototyping with fabric. At this point, I was still in the air about the overall look and characteristics of the poncho. Fabricating this quick prototype gave me a better sense of form factor, measurements and other features that should and shouldn't be incorporated for the final prototype.

(Fun Fact: My model Austin was one of my original influences for my user persona "Nolan" in this project)


storm-fit-sketches3
poncho-concept

During my second prototype, I got a better idea of the direction I was headed after the first iteration. I began by trimming off material for a better ergonomic fit by inversing the direction of the scoop of the hem. This provided a better opportunity to add more length to cover the overall body.

I added a kangaroo pocket with an outer zip for storage along with a deep quarter zip collar for accessibility. I found that connecting the hoodie to the body of the poncho was the most difficult part of this process for me.

poncho-cutout-template
IMG_7459

At this point I began to cut out the final template and start the final prototype. I chose a Storm-FIT 2-ply water-proof Cordura nylon material used by some of the industry giants in the outdoor market. I was lucky enough to stumble across it in a burnt orange at the fabric store. During this process I made many mistakes as it was my first time sewing with such thin fabric material on a consumer model Singer sewing machine. I ended up using a walking foot attachment to prevent slipping during the final prototype.

 

Final Concept

color-palette-poncho

Selected Work

Classport University Companion AppUI/UX Design, Mobile App Design, Case Study

Pocket Parking Smartwatch AppUI/UX Design, Mobile App Design, Case Study

Camp Yakety Yak T-Shirt DesignGraphic Design, Typesetting

Storm-FIT Tech PonchoIndustrial Design, Case Study

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