Principle for Mac
Adobe Creative Suite
Principle for Mac
Principle for Mac
Principle for Mac
Classport is a mobile app that connects both worlds of mobile payments and student identification for universities. Students can pay for goods and services utilizing the apps mobile wallet and use fingerprint authentication to activate their student ID.
The current university debit card programs limit students on how they manage finances and pay for goods/services. Also, students have no incentive to use the debit card program outside of university only services. This can result in missed opportunities for local business partners and students looking to utilize the program.
Design a mobile app for universities that optimizes the college student services and purchasing experience across campus.
For this project, I am using the University of Oregon as a use case scenario.
UO uses a system called Duck Bucks (formally Campus Cash), which is a dollar-based program offered through ID Card Services that can be used at multiple locations across campus and at local businesses as an alternative to cash. Some insights about the program are the following:
1. There is a myriad of local business partners who gladly accept Duck Bucks on campus. Some bigger businesses include Subway, Chipotle, Panda Express, Starbucks and many more.
2. Students can only make in-person deposits in 2 locations on campus (Knight Library and Erb Memorial Union building). In addition, students can only make deposits online via QuikPay account, a web-based payment system.
3. Students can only view their transaction history a couple ways, viewing their QuikPay account online or at the cash register monitor after a purchase.
4. Students can only use Duck Bucks with an active UO ID card. Furthermore, about 25% of all current UO students have had to replace their UO ID card and 40% of those students have lost more than one. In 2018, that is a little under 5,000 students. The first initial card is free, but each replacement card costs $22.
(Image courtesy of the University of Oregon)
I created a survey in Google forms to gain insight about the needs among students who have experienced college student services. Students who responded to the survey came from different majors, backgrounds and ages, both current and alumni students at UO.
We only had 9 responses, so I took a general consensus of the answers to better focus the scope of the project.
I created a survey in Google forms to gain insight about the needs among students who have experienced college student services. Students who responded to the survey came from different majors, backgrounds and ages, both current and alumni students at UO. We only had 9 responses, so I took a general consensus of the answers to better focus the scope of the project.
I interviewed both current students and alumni to have a more in-depth conversation about their college student services experience. Here are some highlights:
"I just ended up memorizing my student ID number because I couldn't keep track of my ID card. I paid for two replacements
my sophmore year." - Peter, 21, UO Alumni
"I didn't even know that stores accepted Duck Bucks, I only use it at
the computer labs to pay for printing." - Carly, 20, Current UO Student
"I mostly remember guesstimating how much I had in there
(Duck Bucks account)." - Sam, 23, UO Alumni
After conducting one-on-one interviews with students at UO, I had
a better idea of the gap between college students and the student services provided at the university.
Sophie is a 19-year-old business major from California at the University of Oregon. She is very outgoing and loves to explore campus shops with her peers. She has parted ways with her physical credit cards and uses a digital wallet for the convenience. After losing her student ID at a track meet, she decided to memorize her student number for the SRC to avoid paying the $22 card replacement fee.
For printing assignments, she simply asks her peers to pay for her printing and copying needs and she pays them back later.
After research, I identified a number of opportunities within the current program that could use improvement.
Classport will be a mobile companion application that helps students at universities bring the student service experience directly to their smartphone. It will it focus on 4 milestones specifically:
I studied the features, colors, and overall language of the landscape of digital wallet apps available to gain knowledge how they presented themselves. I wanted to design an user interface that felt modern, friendly and familar but had a more playful touch. Dealing with financial systems is serious business so I thought I would offset that emotion by using a color system that incorporates a pastel palette and lighter tones.
After using the site map to break down how the app would navigate, I mocked up ideas on how each individual screen should look. Using a program called Balsalmiq helped me produce a rough visual very quickly to get a better sense of the aesthetics and features of the companion app.
Some of the aesthetics of the final concept changed quite a bit from the inital
mock up but the features and milestones I highlighted earlier are still intact.
Below are thoughts and details behind some of those changes.
Initially, I had the idea of using a digital passcode to enter in order to view the
student ID. But instead, I opted to use a fingerprint authentication feature since
most smartphones have that component built within in their operating system. Alternatively, students will still have the opportunity to access their student ID
by entering their university student number.
Using a hold down gesture, a transaction detail window will appear and users
will have the opportunity to see specifics from a purchase or a deposit. From
there, they will see details on time, payment type, amount, etc. Also, they have
the options to dispute a transaction or contact the app if they have further questions.
The loyalty program will feature rewards and deals exclusive to students using
Duck Bucks to redeem them. There is a social proof element to each deal from
local merchants that day that details how many students have claimed each offer.
This will drive awareness through a sense of scarcity to exlusive deals.
They can also add stores to a favorites tab.
Not only will students get to use the app like a mobile bank for Duck Bucks,
but they will get to add and manage other credit cards as well. Students will naturally use the Duck Bucks program more if they are already using the app for mobile payments. This is especially true if there is an incentive from the rewards program.
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